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We are the solution to your challenges

When it comes to Special Events, AP is not short of ideas that will deliver the message for the attendees to take home. With more that 30 years of experience in running special events, our founders are not short of ideas to tailor make those ideas for our clients.

Dreams and ideas are nothing without good execution, which doesn't usually happen without a proper plan. At AP, we understand the importance of converting the clients' vision of a successful event into a reality. Hence, we spend plenty of time initially to understand our client's corporate culture, employees' motivation and corporate objectives for the upcoming event in order to develop an appropriate event's plan together with the communication plan for the event. Nothing is left to chance. 

Case Studies

APHCA Hair & Makeup Olympics 2019

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The International Beauty & Wellness Professionals Forum (IBWP Forum) is created as a platform to share information and review current issues faced by the Beauty & Wellness industry consisting mostly small and medium enterprises. Participants include practitioners, educators, advisers, managers, directors, owners and other industry stakeholders in the Beauty & Wellness Industry including trends, outlook and opportunities affecting and or available to stakeholders in the industry.

Together with the Spa & Wellness Association Singapore, Alliance & Partnership created this Inaugural Forum to specifically cater to needs of the stakeholders, we have designed an encompassing programme to include focus tracks, with topics such as Personal Branding and Sales, Business Opportunities and Challenges for practitioners/business owners.

APHCA 2018


Asia Pacific Hairdressers & Cosmetologists Association (APHCA) Singapore was co-organised with Spa and Wellness Association Singapore (SWAS).  

The purpose of this competition is to stimulate the cooperation development among the hairdressing and cosmetology industry players with the aim to unite industries in Asia Pacific region, uplifting them to a greater level. this event is expecting more than 300 registrants from more than 19 countries.

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