International Trade Shows & Pavilion Management

Alliance & Partnership Pte Ltd is also a Tradeshow Sales Agent for the following tradeshows assisting companies who are keen to participate in the following tradeshows to showcase their products in the international market. 

We work with trade associations to form country pavilion to gain access to grants that may be offered to qualified companies. We are also able to assist you in the various marketing initiatives that will help you enhance your tradeshow experience be it a launch of your products/brands etc. 


We are most happy to assist you to make your tradeshow investment a success. Do feel free to send us your enquiries. 

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WeCOSMOPROF International is the digital event not to be missed besides the scheduled physical events in 2021, whether you are looking for new business partners or you just wish to remain updated on the beauty market news.

For the first time the entire Cosmprof Community will join the same platform for 10 days of business. WeCOSMOPROF International is an unparalleled opportunity to increase your business worldwide. 

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Beauty Expo

01 - 04 October 2021, Kuala Lumpur, Malaysia

A Whole New Unified Experience with Hybrid Edition: Live and Virtual.

In 2021 for the first time ever, Informa Markets brings together Malaysia’s most established beauty shows, the 20th edition of beautyexpo and 16th edition of Cosmobeauté Malaysia in a whole new unified experience – HYBRID event: live and virtual. The hybrid edition will be held from 1 to 4 October 2021 at Kuala Lumpur Convention Centre (KLCC) and online featuring an additional digital component to provide audiences with an enhanced show experience and maximise the networking opportunities.

The hybrid edition provides an essential platform for industry professionals to not only showcase their brands, products, innovations, and technologies in our live event and virtual platform – but also allow companies to discover new business opportunities and experience new ways of business engagement in regardless of travel restrictions.

Powered by AI, our virtual platform is easy to use and navigate and allow you to find contacts like never before from all over the world. At our flagship live event you can finalise partnerships, strengthen relationships, demonstrate your products in real-life, and even be thrilled with chance encounters bringing new opportunities.

Click here for more information. 


Cosmoprof Asia

17 -19 November 2021, Hong Kong

In 2021, Cosmoprof Asia celebrates its 25th anniversary with a combination of digital and physical experiences aiming at creating unmissable business opportunities.

Cosmoprof Asia has long been a vital industry benchmark for stakeholders around the world interested in developments in the region, especially the trends emerging from China, Japan, Korea, and Taiwan. As the birthplace of the K-Beauty phenomenon, as well as the more recent J-Beauty and C-Beauty trends, Asia-Pacific has become synonymous with high performing, innovative solutions for beauty, cosmetics and skincare, with ingredients and devices that have conquered all the world’s main world markets.

While initially the pandemic caused a significant hiatus, with supply chains unable to meet the orders of international brands for many months, Asia-Pacific was the first region to restart, and even in recent months has been driving the rebirth of the sector.

Click here for more information.



21 - 23 December 2021, Ho Chi Min City, Vietnam


The Largest Beauty Trade Exhibition In Vietnam

2021 edition with 8,800 sqm exhibition area, 350+ exhibitors and 14,000+ visitors expected.

Present your new products and innovations to the Asian market.

Connect with existing clients face to face and meet their objectives.

Generate business leads from from high-quality visitors attending.

Discover potential business partners through our networks

Click here for more information.

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